NEC-Mitsubishi Electronics Display-UK (NMD-UK) has made two new management appointments to head up an aggressive company expansion strategy. Stuart Hudson takes on the role of UK managing director and Simon Jackson as UK sales director. The two will work together to extend the company's existing UK customer base as corporate demand for LCD displays starts to show signs of growth, and capitalise on new LCD technology opportunities in markets such as Public Display and the medical sector. They will also focus on growing NMD's business operation in Scandinavia.
Hudson and Jackson anticipate two key growth opportunities in 2004. Firstly, in existing corporate sectors such as investment banking, which in the first quarter of the year saw renewed demand for high quality LCD displays. Hudson explains: "NMD already dominates this market and the development of a broader range of value-add services, including buy-back schemes, deployment and project management means we are better positioned to deliver as the market starts to pick up."
Secondly, growth is expected to derive from new markets including the medical sector and, in particular, Public Display. Over the last two years an increasing number of companies that require accurate public display information have made the switch from Plasma to LCD. NMD already has a 50% lead in the LCD Public Display sector and expects to continue to dominate this market.
Jackson says: "While Plasma has some advantages for the home environment, high burn-out rates mean it is not cost-effective for leisure and corporate public display environments. The quality of our LCD offering is reinforced by the fact that to date we have not lost one 'shoot-out' against Plasma in a competitive Public Display tender."
Both internal promotions, Hudson and Jackson bring a compelling blend of experience and determination to the NMD-UK helm.
As managing director, Hudson will retain overall responsibility for the company's UK business operations and future strategy and direction. Hudson replaces John McGrath who has decided to pursue a new career path after 17 successful years with the NEC Group. As NMD sales director for the last four years, Hudson brings a solid understanding of customer needs and pressure points to the managing director position and will retain a customer-facing role on key accounts.
Prior to NMD-UK, Hudson was national sales manager at NEC for three years and before NEC was the national sales manager at display manufacturer, EIZO PDS.
Jackson, in his new role as sales director, will be responsible for growing the company's existing customer base, heading up NMD's channel programme and opening up expansion opportunities into new markets. He will also work with Hudson to develop a series of new strategic alliances with corporate vendors.
Previously UK Sales Manager, Jackson has been with NEC since 1998. Prior to NEC he was European sales manager at Taxan Europe Ltd for five years.
Hudson continues: "I am delighted to work alongside Simon and the rest of the NMD-UK team to leverage both existing and new growth opportunities. Our strategy is focused on continuing to drive quality and innovation into our existing customer base, developing a new range of value-add services, opening up new revenue opportunities for our channel and creating new openings for LCD technologies in previously untapped sectors."
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