SATO Europe appoints new sales manager

SATO Europe is delighted to announce the appointment of Mr. Christian Raux as Sales Manager.

During the past 12 years Mr. Raux, a native of France, worked in AIDC (Automatic Identification and Data Collection) and mobile solutions industries for Intermec, Proxim, and LXE. His experience is in business development and management of both direct and channel sales in the European market.

Mr. Raux's AIDC and mobile solutions background qualifies him to support SATO Europe's position in the growing market for both traditional and wireless traceability solutions. "Traceability requires high quality standards and innovative solutions: SATO has both. I want to exploit these strengths to become number 1 in Europe." Mr. Raux stated.

Reporting to Patrick Frimat, Managing Director, Mr. Raux will be based in SATO's European Headquarters in Brussels, Belgium.

About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry, and the inventor of the world's first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) and Labelling concept - a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is a public listed company in Japan and has worldwide offices in United States, Germany, United Kingdom, Poland, Belgium, Singapore, Malaysia, Thailand and China. SATO reported revenues of US$445 million in 2002. SATO stock is traded on first section of Tokyo Stock Exchange.