StorMagic, a fast-growing developer of storage management software, has announced details of its channel partner programme, which targets resellers and system integrators supporting small and medium businesses (SMBs). StorMagic partners can now gain access to the recently launched StorMagic SM Series, an iSCSI-based Storage Area Network (SAN) solution designed specifically for SMBs to help them store, share, manage and protect data through a single, easy-to-use interface. The optional remote management feature gives end-users the option to outsource this function to resellers, while focusing on other business aspects. StorMagic distributes its products exclusively through indirect channels.

“It is exciting to tell our SMB customers about the latest data migration, consolidation, and management technology without having to add higher cost and the need for additional resources in their organisation,” said Keith Dolgaard, president of Computer Consulting Partners, Ltd. in Scottsdale, Ariz. “With StorMagic, leading-edge iSCSI technology is now accessible to SMBs through easy-to-use software that can be installed in only ten minutes and does not require specialised storage skills. This is helping our customers maintain their existing hardware investments.”

“I am glad we are now able to offer storage solutions designed with the SMB market in mind,” said Jeff Rudolph of Sikich LLP. “Our customers look for value in the technology solutions we provide, including reasonable cost, scalability and ease of use. With StorMagic’s storage management solutions, we are now able to offer them the value they look for with enterprise-class capabilities, and this gives us a better chance of winning their business.

“We are now offering our channel partners a rewarding program based on an easy-to-use software that brings the latest iSCSI SAN technology to SMBs,“ said Mike Stolz, vice president of marketing at StorMagic. “We are here to share the StorMagic resources and expertise with our partners in order to expand their presence in their respective markets and support their customers. StorMagic was built on the belief that the SMB market is the most appropriate for this technology, and that indirect channels are the best means to reach small and medium organisations.”

The program incorporates several areas where partners can provide significant value-add to the overall solution. These include the remote management capability that allows resellers to handle daily SAN management for customers who need it, and the option to do off-site backup hosting and storage of replicated data for added security and disaster recovery.

Other benefits of becoming a StorMagic channel partner include:

• Two levels of resellers (Preferred and Premier) with generous discounts
• Qualified sales lead generation and lead distribution to partners
• Joint marketing and selling with the StorMagic team
• Sales training and access to dedicated StorMagic sales representatives
• Opportunity protection and through deal registration
• Referral fees for non-reseller partners
• 24X7 access to the StorMagic partner website with useful tools, information, as well as case entry and management
• Ongoing web-based and onsite training

The StorMagic software allows users to logically consolidate all storage volumes into a single pool, making it easier to manage and adapt to their changing business needs. Capacity usage and throughput are monitored, and can be balanced and optimised by dynamically migrating volumes. Data protection is performed locally using RAID and snapshot technologies for backup, data retention, or compliance purposes. The StorMagic software supports Windows, as well as Novell NetWare, Linux (RedHat, SuSE), and Mac OS X.

About StorMagic

StorMagic is a fast-growing provider of cost-effective storage management software solutions that automate and centralise the management of existing storage resources of small and medium organisations. With an executive team of storage veterans from companies such as Adaptec, Xiotech, and Seagate, the company has brought to market an easy-to-use and highly reliable software with superior data management and migration capabilities, helping organisations protect and manage their mission-critical data. StorMagic has offices in Bristol, United Kingdom, and Bloomington, Minn.