Open to distributors, ISVs, consultants, technology partners, imaging bureaus, value add resellers, direct market resellers, system integrators and IT resellers, the program is designed to forge a collaborative channel environment in order to generate more business from increased sales opportunities and a range of benefits and programs designed to improve channel efficiency. 

Driving sales across multiple verticals

The Fujitsu Imaging Channel Programme is designed to stimulate interaction between Fujitsu, its partners and the broader channel. Members of the program will have access to a rich array of sales and marketing support. As well as providing a Market Development Fund budget to partners for building a healthy sales pipeline, Fujitsu will pass on pre-qualified sales leads to help partners establish profitable new relationships throughout the market.

By providing in-depth sales and technical support for partners Fujitsu greatly improves the end user value for projects fulfilled through members of the Imaging channel program, providing better solutions more quickly to meet the customers’ need. Furthermore, partnerships with a the top names in the document management software market - including Microsoft SharePoint – ensure that members can explore new business opportunities in a broad range of vertical target markets.  

A growing, profitable market

A number of initiatives and rewards are to be made available to members of the Fujitsu Imaging Channel Program. Resellers and enablers will enjoy a discount on demonstration and evaluation units to help raise their opportunities in providing customers the best suited Fujitsu document scanners. Provided sales incentives are both attainable and lucrative, whilst clear, reachable revenue goals will offer partner tiered cash rebates.

Enzo Capobianco Manager, Fujitsu Channel Marketing EMEA, is enthusiastic about the extended business opportunities made available to the customer through the Fujitsu Imaging Channel Program. “The scanner market is relatively young, certainly unsaturated and continues to show steady growth”, stresses Capobianco. “Partners can benefit from the flexibility of products, breadth of marketing support and total commitment to the channel offered by Fujitsu”.

Capobianco continues by highlighting the collaborative benefits offered by the program, “The experience of our existing partners has shown that there is an increased need for high quality products which offer the end user impressive value. By sharing expertise and encouraging an ongoing dialogue within the partner community, we strongly believe that members of the Fujitsu Imaging Channel Program can open up a rich seam of business opportunities as well as boosting their long-term customer retention”.

Partners will take part in advisory forums and conferences in order to evaluate new products, discuss market tactics, and consider how to further drive customer confidence in Fujitsu products. Furthermore, Fujitsu Imaging Channel Partners will get exclusive access to Fujitsu’s state-of-the-art Collaboration Centre facility.

Industry recognition

In order to maintain its renowned level of trust with customers, the Fujitsu Imaging Channel Programme is to offer partners a range of certifications to reflect their commitment to reliability, financial stability and verticals expertise.

Interested parties are encouraged to view the program’s website in order to access more details and to apply online – https://www.imaging-channel-program.com/web/portal/home