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Channel News
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development, mergers, acquisitions and appointments
BlueStar signs distribution agreement with Intermec
September 17, 2009
BlueStar has entered into a distribution agreement with Intermec. The partnership significantly strengthens Intermec's Latin American reseller network and broadens the footprint of its complete product portfolio including the new CN rugged mobile computers and PB label and receipt printers.
"This new relationship aligns with Intermec's strategic intent to expand our reseller base with industry-savvy partners and enhance customer experiences," said Chris Krasinkiewicz, Vice President of Global Distributors, Intermec. "BlueStar's unique value-added and go-to-market strategies will help Intermec increase market share, sales, and profitability."
BlueStar will distribute Intermec solutions to customers in Mexico, Central and South America, the Caribbean, and Puerto Rico. The partnership will focus on Transportation & Logistics (T&L), Government, Direct Sales Delivery (DSD), Field Service, Healthcare, Manufacturing and distribution, and Retail industries.
"Intermec is an established leader in the AIDC marketplace, and we are excited to partner with such a proven innovator," said Mark Fraker, Vice President of Marketing, BlueStar. "Our expertise and relationships will be a vital asset to Intermec as it continues its growth and momentum around the world."
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